Privacy Policy

Your Privacy Is Our Priority

Dedsert is committed to protecting your privacy. We respect the privacy of our users and have developed this policy to demonstrate our commitment to protecting it. The purpose of collecting information about you is to deliver our service to you efficiently and to improve it.


This Privacy Policy explains the personal information we collect from you, either directly or indirectly, how this information may be used and with whom it may be shared. Personal information is any information that can be used to identify you.

We encourage you to read this document in conjunction with our Terms & Conditions of which this Privacy Policy forms a part. It is your responsibility to review this Privacy Policy frequently. Should any material changes be made to it by Dedsert or under instruction from any relevant body pertaining to the retention of private information, you will be notified. If you have any questions about our Privacy Policy or how your data is stored or used, please do not hesitate to contact us directly by emailing

What personal information do we collect?

Information you provide to us

We collect personal information that you voluntary provide to us such as your name, mobile phone number, address and email address when you open an account with us. When you register a payment method such as a credit card you provide us with the credit card number, type, expiration date and/or other financial information. We may also request information about your interests and activities, your gender and age, and other demographic information.

Information we collect during the provision of our service

We also collect and store information about you during the normal course of using our service such as session information, pages visited, payment methods, deposits made, bets placed, withdrawals and other interactions you have with us. 

We may for example collect information about the type of device you use to access our services, the operating system and version, your IP address, your general geographic location as indicated by your IP address. Cookies are used to gather some of this information.

Information that is collected by third parties

We may allow third parties to advertise on our website or in the service. These companies may also use conventional tracking technologies in order to collect information about users or members who view or interact with their advertisements. This information allows them to target their advertising and gauge their effectiveness. If you click and follow a third-party link you leave our website and/or service. Some of these third parties may offer a single location to opt out of advertising. You understand that information that other websites collect from you on our website or in our service, regardless of whether or not they carry our identity or other references to us, is not controlled by us, nor is their businesses. This Privacy Policy does not apply to these websites unless clearly stated. We encourage you to read their individual privacy policies.

How we use your information

The information we collect is used to deliver the service to you efficiently. With this information, we manage your profile, select and serve relevant adverts to you, support your requests and needs, analyse your use of or interest in our services and or alternative services, content or products, and of those offered by others through our website and service. We can communicate with you via email, post, telephony devices and other available communication mediums about services that we deem to be of interest to you either from us or our partners.

  • Examples of how we may use your personal information and data;
  • Processing your bets, including card and online payments
  • Setting up, operating and managing your account
  • Complying with legal and regulatory requirements
  • Creating and building personal profiles
  • Customer research, surveys and analysis
  • Providing you with information about specials, promotional offers, our products and services
  • Monitoring transactions for the purposes of preventing fraud, irregular betting and money laundering

For advertising and promotional purposes, we may publish players' initials and/or geographic location (e.g. London), along with any winnings and prizes received, on our website or service.

Other people's information

We may also collect and store personal information about other people that are provided to us by you. For example, if you use our website or the service to inform or introduce others to the service, e.g. a referral, we may store their information that has been provided by you to inform them of the service or provide them with the information requested by you and to facilitate future activities.

Data Protection Officer

BetBright have appointed a Data Protection Officer (DPO). You can reach our DPO directly at Please see the section “Your rights in respect of your personal data” below.

Customer Support

Contact, including telephone calls to and from, our Customer Support team may be recorded for training and security purposes along with the resolution of any queries arising from the service you receive.

How to contact us

If you need to contact us for any requests relating to your personal information, rights referencing this information, or queries about this privacy policy please feel free to contact us in one of the following ways:

Telephone:        +44(0) 800 011 9630
Online Chat:    Available through our support contact page (

Post:             Customer Services, BetBright, Heather House, Heather Road, Sandyford Industrial Estate, Dublin 18, D18 X2P7, Ireland.

Your rights in respect of your personal data

Under the General Data Protection Regulation, you have certain rights in respect of your personal data which are detailed below. Please be aware that whilst we will try to accommodate any request you make in respect of your rights some of these rights only apply in specific circumstances and are qualified in several respects by exemptions in data protection legislation. We will advise you in our response to your request if we are relying on any such exemptions.

Access to personal data: You can request a copy of your personal data held by us.

Correction of personal data: You can request to  have inaccurate personal data rectified.

Data portability: You have a right to obtain your personal data that you have provided to us with your consent in machine-readable format.

Withdraw consent: Where we have relied upon your consent to process your personal data, you have the right to withdraw that consent.

Erasure of personal data: You can request us to erase your personal data where there is no compelling reason to continue processing. This right only applies in certain circumstances, it is not a guaranteed or absolute right.

Restrict processing of personal data: You have the right in certain circumstances to request that we suspend our processing of your personal data. Where we suspend our processing of your personal data we will still be permitted to store your personal data, but any other processing of this information will require your consent, subject to certain exemptions.

Object to processing of personal data: You have the right to object to our use of your personal data which is processed on the basis of our legitimate interests. However, we may continue to process your personal data, despite your objection, where there are compelling legitimate grounds to do so or we need to process your personal data in connection with any legal claim.

Automated decision making and profiling: a right to request an explanation of the logic involved should we make decisions about you solely through automated means.

If you are unsure about your rights or are concerned about how your personal data may be processed you should contact us. Where you make a request in respect of your rights we may require proof of identification. We may also ask that you clarify your request.

Cookies & IP Address

We automatically collect your IP address and record the web page from which you originated if you are using the service. Cookies are used to increase your security and not to infringe on your privacy. To monitor, facilitate, administer and optimise the website and service for users and to earmark any possible technical issues that may arise within the service, we may use your IP address to help identify you, tend to any difficulties and to gather demographic and profile information. We also use cookies to collect information about your online activity on our website, such as the web pages you visit, the links you click, and the searches you conduct on our website. Most browsers automatically accept cookies, but you can modify your web browser setting to decline cookies. If you choose to do this, you may not be able to avail of some or all of the functionalities that the service may offer.

Disclosure of Information

We may share your personal information with external organizations that carry out a range of services on our behalf only for performing services on behalf of Dedsert and in accordance with this policy. We carry out checks to ensure that the companies we work with will give your information the same level of care and protection as we do. Both we and they are obliged to handle your information in accordance with the GDPR. We are also required to put in place contractual measures reinforcing those obligations.

 The main functions that are or may be carried out, fully or in part, by third parties are listed below:

 Account set-up and registration

 Management and execution of marketing campaigns


 Customer Support

 Payment processing and verification

 Anti-fraud and -money laundering checks and ID verification

Checks to detect unfair use of our products and services

 Web hosting, online content services and data storage

 Management of competitions, contests and offers

 Data analytics and data cleansing

 Market research and collecting or analysing customer feedback

 IT services and support

 Audit, Legal & Compliance related services

We are entitled to share the information we hold on you which includes personal data and betting history with the regulator, sporting bodies and other bodies,  to investigate fraud, money laundering or sports integrity issues and to comply with our regulatory duties to the UK Gambling Commission. We will retain information for a period of time (generally not more than six years) after closure of your account. All such information will be held in accordance with this Privacy Policy.

When you play casino slots developed by NetEnt, NetEnt’s privacy policy also applies. It can be found here [Link to].

For questions about third-party vendors, please send an email to

Security of information.

We ensure that all personal information that you supply is securely stored by us in accordance with the requirements set out in The General Data Protection Regulation (GDPR) (EU) 2016/679). All personal information stored by us is stored in secure and controlled facilities with protected access to this information restricted to only persons who require access to it.

Internet-based transfers

Given that the Internet is a global environment, using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. Some of the data processors engaged to process personal data may be based outside of the European Economic Area (EEA). Therefore, by browsing the Website and communicating electronically with us, you acknowledge and agree to our (or our suppliers or sub-contractors) processing your personal data outside the EEA. We will take all reasonable steps to ensure that your information and data is treated securely and in accordance with this Privacy Policy.

Access to information

You are entitled to access the information held about you. Your right of access can be exercised in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679. We may charge a fee if the request is determined to be excessive and/or vexatious.

Retention of Personal Information

We retain personal information for as long as we reasonably require it for legal or business purposes. Please note that we may be required in certain circumstances to retain your information indefinitely (for example under our procedures on responsible gambling and self-exclusion).

Filing a complaint

If you are not satisfied with how we manage your personal data, you have a right to make a complaint to your local Data Protection Authority.

In the UK this is the Information Commissioner’s Office (

In the Republic of Ireland this is the Data Protection Commission (

Changes to our Privacy Statement

Any changes we may make to our Privacy Policy in the future will be posted online. If we make any material or substantial changes to this Privacy Policy we will use reasonable endeavours to inform you by email, notice on our service or other agreed communications channels. If you have any questions or queries regarding this Privacy Policy or any concerns regarding Data processed via the website, please contact us by emailing us at

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